XBOX GAME PASS ULTIMATE - PERKS PROGRAM

I specialize in orchestrating the "Rhythm of the Business" for the Perks Program, bridging internal and external gaps to ensure its seamless operation. My role involves providing strategic thought leadership to anticipate the program's future trajectory and its evolving landscape. I collaborate closely with marketing stakeholders to pitch Perks, amplifying awareness and fostering strong relationships with gaming partner marketing teams. This partnership facilitates the promotion of Perks to their publishers, enhancing our program's reach and impact. Furthermore, I conduct thorough data analysis for each perk's performance, offering invaluable insights to drive informed decision-making and optimize program efficacy.

MEDIA & ENTERTAINMENT PERKS

I've had the privilege of collaborating with esteemed media and entertainment partners, such as Apple TV, Apple Music, Crunchyroll, Peacock, and The Calm App, within the Xbox Game Pass Ultimate Perks program. I took the lead in initiating and streamlining the onboarding process for each partner, offering comprehensive guidance on operational best practices. Concurrently, I crafted and executed go-to-market plans, collaborating closely with marketing stakeholders to ensure every perk achieved optimal exposure and claim rates. This collaborative effort was dedicated to enhancing the overall user experience while maximizing the impact of each partner's offering within the Xbox Game Pass Ultimate ecosystem.

GAMING PERKS

I have successfully collaborated with a diverse range of gaming titles, spanning from AAA titles to indie gems, within the Perks program. My role involves initiating partnerships by pitching the perks program and facilitating a streamlined onboarding process for our partners. Additionally, I oversee the entire lifecycle of each perk, ensuring its seamless integration and optimization within our platform. Furthermore, I provide detailed data analysis to our partners, breaking down the performance metrics to illustrate the impact of their participation in our program. This holistic approach aims to drive re-engagement, foster revenue growth, and cultivate mutually beneficial relationships between our program and our esteemed partners.