EXPERIENCE

JeffreyM | Microsoft, Perks Program | Marketing & Operations Program Manager | October 2022 – Present

• Create and execute global marketing plans to drive user acquisition, retention, and revenue for Xbox Game Pass, resulting in a 10% YoY increase in subscriptions.

• Lead cross-functional go-to-market workstreams with key stakeholders, including Legal, Product Engineering, PR & Social, and Design teams.

• Designed and spearheaded acquisition and retention initiatives to drive Xbox Game Pass subscriptions, revenue, and engagement across platforms.

• Drove GTM strategy and execution for the launch of media and entertainment partners.

• Partnered with LATAM marketing teams to launch with social, web, CRM, and PR to support launch announcements of M&E content activations.

JeffreyM | Microsoft, Xbox Cloud Gaming | Product Marketing Manager | Jan 2022 – October 2022

• Develop and execute go-to-market strategies for global market expansion and content launches, resulting in a 5% MoM increase in user acquisition.

• Collaborate with cross-functional teams, including product and marketing, to plan and support product roadmap through marketing efforts.

• Amplify F2P content activations through social, web, CRM, and PR channels, resulting in a 7% increase in engagement.

• Support and amplify Xbox Touch Control titles through marketing channels.

Photobucket | Digital Marketing Manager | Aug 2020 – Jul 2022

• Achieved $10M net gain in 2021 through internal and external marketing efforts

• Responsible for directing and managing the development, implementation, and evaluation of integrated brand and marketing initiatives to achieve growth and revenue goals.

• Led CRM, paid media, product, and content teams in planning, organizing, and executing marketing strategies, tactics, and campaigns.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

• Responsible for an annual budget of $1.2M in support of external marketing efforts.

• Identify the effectiveness and impact of current marketing initiatives with tracking analysis and optimize accordingly.

• Source, interview, and hire additional marketing team members.

V&E Restaurant Group | Regional Marketing Manager | Jun 2019 – Oct 2019

• Build direct marketing plans, targeted campaigns, PR campaigns, and activated channels.

• Showcasing Food and Beverage promotions to both hotel guests and local patrons through social media.

• Report to Regional Director of Operations and Chief Operating Officer regarding market analytics and industry trends.

• Approve budgets for the local and regional marketing departments as related to B2C and B2B markets.

• Manage third-party agencies, vendors, and partners.

• Oversee all restaurant'’ websites, direct email marketing programs, and provide analytics reviews.

TrendNation | Digital Marketing Coordinator | Dec 2018 – May 2019 |

• Identify, develop, and evaluate digital marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Manage PPC advertising campaigns on Amazon, Walmart, eBay, and Home Depot.

• Plan and execute all digital marketing, including SEO, email, and social media.

• Assisted in managing a $1.4 million budget and optimization of active ad accounts.

The Westin Lake Las Vegas Resort & Spa | Marketing Manager | Sep 2017 – Oct 2018

• Develops collaborative relationships with property business partners for assigned areas by delivering the best industry practices that increase occupancy, revenue, and overall awareness for venues.

• Rebranded SPG collateral to Marriott for company merge.

• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

• Showcasing Food and Beverage promotions to both hotel guests and local patrons through social media.

Crowd Siren | Account Manager| Sep 2013 – Aug 2017

• Manage daily content creation for multiple clients and posting for social media channels such as Facebook, Twitter, Instagram, Snapchat, YouTube.

• Working closely with the team to ensure we are fully leveraging our social media for maximum impact/results.

• Execute social marketing campaigns, including marketing/new concepts, community-building efforts, and promotions.

• Produce high-quality deliverables such as social photography and video marketing production

• Assisted in launching sister company, Social Media Models

• Designed new, on-brand visual elements such as website, logos and marketing collateral for Crowd Siren and Social Media Models

EDUCATION

University of Nevada Las Vegas

Bachelor of Science in Business Administration Concentration: Marketing