Xbox Cloud Gaming

XBOX x SAMSUNG CLOUD GAMING

I spearheaded the development of comprehensive marketing execution guides for the groundbreaking partnership between Samsung and Xbox Cloud Gaming. Collaborating closely with vendors and internal stakeholders, including branding, legal, PR, and digital marketing teams, I led the creation of detailed guidelines. These guides empower our partners with strategic insights and practical directives, ensuring cohesive and effective marketing strategies. Through meticulous coordination and alignment across departments, we've equipped partners to leverage the full potential of this dynamic collaboration.

CLOUD TOUCH CONTROLS

I took ownership of promoting Xbox Cloud Gaming touch controls across various digital marketing platforms. By orchestrating targeted campaigns and optimizing content placement, I ensured maximum visibility and engagement with this innovative feature. Collaborating closely with cross-functional teams, I strategized and executed comprehensive promotional efforts, seamlessly integrating touch controls into our marketing messaging. Through meticulous planning and execution, we effectively showcased the accessibility and versatility of Xbox Cloud Gaming, driving user adoption and enhancing the gaming experience for players worldwide.

FLIGHT SIMULATOR

I played a key role in the successful launch of Flight Simulator on Xbox Cloud Gaming, particularly overseeing the partner marketing segment. In this capacity, I collaborated closely with external partners, strategically coordinating promotional efforts to amplify the game's visibility and reach. By fostering strong relationships and implementing targeted marketing initiatives, we effectively promoted Flight Simulator, ensuring a successful introduction to the Xbox Cloud Gaming platform.

PARTNER MARKETING

I collaborated closely with EMEA telecom companies throughout their marketing lifecycle to drive the promotion of Xbox Cloud Gaming. My focus spanned acquisition, onboarding, retention, and win-back strategies. Working within their CRM, I strategically identified games for promotion and crafted compelling copy to maximize effectiveness. Additionally, I engaged with Backbone Labs, aligning efforts to promote Xbox Cloud Gaming. This collaborative approach included reciprocal strategies for mutual awareness and exposure on diverse marketing surfaces, fostering a symbiotic relationship for both entities.